The developer of a luxury oceanfront condominium in Palm Beach is gearing up its reconstruction efforts with the launch today of a revamped website at 3550SouthOcean.com.


The 30-unit, seven-story building at 3550 South Ocean Boulevard in Palm Beach will occupy the site of the Palm Beach Oceanfront Inn— nicknamed “The Hawaiian” — that was demolished last year.


With pre-construction prices for apartments starting at $2.3 million, the building will be the first new oceanfront condo to rise on the barrier island comprising South Palm Beach and Palm Beach in about a decade. That’s when the much-larger Bellaria condominium building opened near the bridge to Lake Worth.


The 3550 South Ocean project is scheduled to break ground during the first quarter of 2017 and finish construction in 2018, said developer Joseph A. McMillan Jr., Chairman and CEO of DDG.


“The response has been overwhelmingly positive,” McMillan said. “We have a third of the units under reservation, and we haven’t yet opened the sales gallery.”


Those soft reservations are being converted into hard deals, which require buyers to put 20 percent down at contract signing, McMillan said.


Buyer interest has come from Palm Beachers who want to downsize; condo residents looking for state-of-the-art amenities and high-end finishes offered in a new buildings; and people who have never before owned property in the area, he added.


The two- and three-bedroom units have ceiling heights approaching 10 feet and large expanses of glass. Apartments range from 2,500 square feet to more than 3,400 square feet. Prices will top out at about $1,700 a square foot, said McMillan, whose firm also is serving as construction manager and design director for the building. The building was designed by Kobi Karp Architecture of Miami with Garcia Stromberg of West Palm Beach serving as project architect.


The sales center is slated to open within the next two weeks at 205 South Ocean Boulevard in Manalapan. A “viewing pavilion” has already been built at the construction site, McMillan added.


The sales effort is being led by agent Kerry Warwick of Douglas Elliman’s Palm Beach office. The same agency also is marketing The Bristol, an ultra-luxury tower under construction on South Flagler Drive south of the Royal Park Bridge.


McMillan’s company, which has previously focused its efforts in New York and California, has partnered with investor Gary Cohen of Boca Raton-based Paragon Acquisition Group on the development. Other investors also are involved, although McMillan declined to identify them. This is the first South Florida project for DDG, he said.